Fashion Guru Launches Academic Merchandising Textbook
London College of Fashion grad Miguel Hebrero releases ‘Fashion Buying and Merchandising: From mass-market to luxury retail’
LONDON, UNITED KINGDOM, NOVEMBER 11, 2015 – London College of Fashion graduate and Bestseller head of buying Miguel Hebrero has announced the release of his brand new academic textbook.
Fashion Buying and Merchandising: From mass-market to luxury retail offers a fresh perspective and tested concepts for taking creative fashion concepts from the runway to the rack.
Hebrero has a lengthy background in fashion, having held positions with companies such as Tommy Hilfiger, Coach, Chanel, and CH Carolina Herrera. Hebrero recently worked on a project with a luxury fashion retail consultancy, where he worked as a subject matter expert to help the company extend their knowledge of fashion retail organizational structure and supply chain dynamics in the luxury sector.
Hebrero has worked diligently to ensure the most contemporary practices are described within his newly launched textbook.
Fashion Buying and Merchandising: From mass-market to luxury retail explores all facets of the fashion organization, including the buyer’s and merchandiser’s roles. From the viewpoint of a buyer or merchandiser, the textbook describes the demands of the fashion organization. Chapters include “The Role of Merchandising”, “Management of the Supply Chain and Source”, and “Breaking into a Career in Buying or Merchandising”.
Hebrero’s textbook is now available at Amazon, where students and individuals from around the world can easily order and read Fashion Buying and Merchandising: From mass-market to luxury retail.
Early feedback for the textbook has been largely positive. One recent customer said, “A great book packed with essential information for any prospective buyer or merchandiser. I though the chapter about luxury was very interesting.”
Libraries and educational institutions, including universities and fashion programs, are invited to preview the new textbook.
About Miguel Hebrero
Miguel Hebrero is a London College of Fashion graduate and head of buying at Bestseller.