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The Ins and Outs of Local Business Directories

As someone who owns a local business, there’s no doubt that you’ve heard about local business listings. You’ve probably been told that to be successful, your business needs to be listed in these local business directories to get  as much traffic as possible. At first glance, it seems like a pretty simple process. Search for a few directories, enter your information, and let the site visits come rolling in. However, the reality is that it’s not so simple. There are many things you should know, and processes you should follow, to benefit from the full impact of being listed. Here is what it really takes to get your San Antonio business listed.


Finding the Best Directories

Business owners are already working day and night to get their business up and running. Registering with and managing local business directories can take a lot of time and effort, so it’s important to get the most bang for your time investment.


The first thing you should do is Google to see which directories already have a listing for you that you could claim. Even though you’ve done nothing yourself, these are the directories that your potential customers are already coming across if they google your business name. In these cases, since much of your business contact information is already there, it will be simple to fill in the blanks and claim your listing. Hit these ones up first, since they are low hanging fruit. Add in any information that isn’t already there, such as your hours and links to your website and social media pages.


Check Where Your Competitors Are

After you’ve taken care of the easy ones, then it’s time to start searching out new ones. One thing you should do is is check out where your competitors are listed. That can give you an idea of where your target audience might be. You may notice that some of your competitors have a lot of information on some business listings but not others. That may give you an idea of where the most impactful places to list your business might be.


Keyword Ranking

Keywords and phrases are perhaps the most important aspects of search engine optimization (SEO), and it’s no different for local business directories. Once you’ve determined some of those keywords for your business, search them and see which directories show up in the top results. They should lead you to your competitors websites and your website, as well as categories listed in business directories. If you have the budget, it may be a good idea to try paid advertising at some of these top directories for your keywords to make sure that your listing is always at the top. That way you’ll maximize your return on investment.


Mobile Research

The next step is to research the same information on a mobile device. That way you’ll find out the top directories for your keywords by mobile users. More and more people are using mobile devices for their internet searching, especially when searching for local businesses. Having  a high ranking in mobile business listings is absolutely essential for your success.


Using local business directories is a powerful way to boost your business and you moving in the right direction. Don’t simply fill in some information and assume the work is finished, though. Good research and placing your efforts in strategic spots can pay huge dividends.