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Why You Need Responsive Web Design

Every year, more and more people are surfing the web using their smartphones and other mobile devices. With the rise of mobile use, there has never been a time when having a responsive website has been more important. That importance will only grow. A responsive site means that it will adapt to the size of the device being used. It’s so important that Google now uses a site’s mobile performance in factoring its ranking. With search engine results being crucial to every digital marketing strategy, your web design needs to include this massively important aspect. Here are the reasons why you need responsive web design so your site can stand out from your competition in San Antonio.

 

Universality

First off, a responsive website will provide a great experience to any user, no matter what device or platform they use to access the web. While a mobile site may look and act slightly different, it will also offer a similar experience for a return visitor who is using a different platform in separate visits. If a visitor uses their mobile phone to access a site that is not responsive, then they would be getting a version of the site that’s optimized for desktop computers. That means that the lettering will be smaller, and it will be more difficult to use.

 

Refining Your Site

In your digital marketing strategy, your web design should be focused on getting your users to convert. If your site isn’t responsive, then that design will get lost if someone uses a mobile device. If it’s optimized for mobile usage, then you can design the layout from a mobile perspective to make sure that the information you most want displayed is front and center.

 

Google Loves It

We are all slaves to the Google algorithm, and if you want your site to rank, it must be responsive. The Google algorithm recognizes that more and more people are using devices to surf the web, and it will therefore give preference to sites that are optimized as such. This reason alone should be enough to make your site responsive. Without showing up in Google rankings, your business would be in trouble.

 

Increases Reach

You certainly want to provide the best website experience as possible for your visitors, because that means they spend more time on your page. The more time spent on your page, the more likely they are to convert. Many potential clients are using smaller devices, which means if they don’t have a good experience on those devices, they will quickly click away, never to return. A mobile friendly site will reduce the “bounce rate” of those who leave your site within 7 seconds.

 

Practicality

Having a responsive website makes managing the site much easier. You can track and report on the site’s performance all in the same place, and changes you make will immediately be reflected in all formats. There are many businesses and companies that do not have responsive sites, so you’ll be getting a leg up on them as well. Having a responsive website makes everything much more simple and efficient.

 

There is so much that goes into web design and digital marketing. Your strategy should take into consideration every aspect and detail you can think of to get the best results. To be successful nowadays your website has to be responsive. It’s that simple.