In this digital age, there’s absolutely no reason not to use social media to help grow your San Antonio business. In fact, it’s a necessity. By ignoring these platforms, you’d be placing yourself at a massive disadvantage. It’s important that you are familiar with all of the current social media platforms, such as Facebook, Twitter, and Linkedin, for instance. Not only that, but you should be aware of how they all function and how best to use them. Social media marketing isn’t simply getting on these platforms and posting your latest products. There are strategies and techniques you can use to get the most out of them. Here are some of the ways social media marketing can give your business a boost.
Keep Your Finger On The Pulse
You should always keep yourself informed as to what’s hot in social media. There are tools you can use to track what people are talking about, and how you can connect that conversation to your keywords to create content that’s current and engaging to your customers. What’s popular might vary from platform to platform, so make sure that you’re tracking each platform you use. What works for Twitter might not work for Facebook, and vice versa.
Not Just Text
Web marketing should not be based around catchphrases and value statements. Social media users are essentially creating a new language by communicating through pictures, videos, and graphics. These are the things that are engaging today’s customer base, so it’s vital that you incorporate them into your social media marketing. Even better, as mentioned above, if you can connect your content to a current meme or gif that’s currently going around, you’ll gain even more attention for your brand.
Attract Friends and Followers
As part of your overall web marketing strategy, a big part of social media marketing is getting people to follow, friend, and like your pages and posts. You can run paid ads on some platforms to help get more engagement, or have promotions that will draw eyeballs to your page. You can also use each platform to spread the word about another. If someone new follows you on Twitter, for instance, you can send them a message with your other social media details. These are potential customers who have already demonstrated an interest in your brand, so you can further hook them by connecting them to all your pages.
Time is Money
As important as social media marketing is, there’s no reason that you have spend your entire day on it. There are certain tasks you can automate, making it easier to grow your social media presence. You can use tools to post content across all platforms at once, schedule posts ahead of time, and get google alerts for topics that might be of interest to you and relevant to your business.
Expect And Embrace Change
The only constant in social media is change. A platform’s guidelines might change, or it may no longer by popular or trendy. If something like this happens, you’ll need to roll with the punches and adapt your strategy to match. MySpace was a huge platform a few years ago, now its reach is miniscule to nonexistent. Also, they will often add features, so you should immediately familiarize yourself with any new features to see how they can help your business.
Whether you’re relatively new or a social media pro, make sure that you’re using the best strategies to get the most out of your social media marketing.