Whenever you are promoting something, and also you want the individual to go surfing to some web site, you’ll need a custom website landing page. Be it a real advertisement, or perhaps a link from another person’s site, or perhaps a media release you place out, every one of individuals must have it’s own, distinct website landing page.
A website landing page is to send people that react to a notice you’ve released in to the world. You need to engage these individuals inside a specific manner, and encourage them to execute a definite action, like join an e-mail list or buy a product.
So yes, you might technically possess a three page website, but behind the curtain you might have more than a dozen different squeeze pages, based on where your incoming links are, the particular markets you are targeting, the reason why they’ve already in answering your proactive approach, and also the conversations already happening within their heads.
Let us say you sell collars for dogs. You will find loads of reasons people might locate a receiver collar. Maybe they need their small dog safe, maybe they need their large dog to possess a stylish collar. Maybe they are searching for any harness for his or her support animal. One individual uses a collar that’s leather-free, while a different one only wants natural materials. What you would like is really a specific page for all these folks, one which addresses their concerns and just their concerns.
As I have pointed out in the past ‘casts, there’s two methods to address your prospects. You can either offer to get rid of a discomfort point, or to supply a pleasure point. Individuals are a couple of completely different things. For each one of the “receiver collar” examples above, you can either remove a discomfort point, or give a pleasure point. Let us if you have 6 different methods to confirmed problem or situation. You are able to present all of individuals solutions in 2 various ways. All of a sudden you’ll need twelve different squeeze pages.
I’ve got a nonprofit client, searching for donations. This is the very fundamental info. They are the cat save operation (point #1), prepared to take small donations (point #2), or large donations (point #3). This fall, we are going to try and find people willing to create a large donation for their nonprofit.
I must attract these prospects by supplying an enjoyment point, or removing a discomfort point. What I have to do is produce a & B versions of the website landing page for each one of the points pointed out. So at the minimum, I want six different pages: one set that addresses those who have a desire for save cats (point #1), one which addresses people who wish to create a small donation to assist take care of save cats (point #2), and something for individuals capable of making a sizable donation – in my purposes, that’s anywhere of $5,000 and above. That’s point #3.
Let us say I am creating ppc internet search engine ads to capture the eyeballs of individuals capable of making a sizable donation, which is what we are planning this fall. First, there’s two categories of people – individuals who love cats, and individuals that do not always. Second, we’ve the reason why they would like to create a donation. Many people have been in it for that recognition. Many people have been in it for that effect their cash may have. Other medication is simply searching for any tax writeoff. Who makes large donations? Clearly, individuals. But additionally, corporations and foundations.
So I have to create an advertisement for every of individuals specific interests, after which I have to produce a different website landing page for every of individuals ads. The main focus of 1 website landing page may be, “We’ll publish your company name within our e-newsletter, on the website, and send your company name and photo in media releases.” The main focus of some other website landing page may be, “Your donation is tax deductible and can lower your tax burden for that current fiscal year.” I possibly could address the worries of individuals who love cats in 2 various ways: “Your contribution could keep the cats under our care healthy until we are able to look for a family to consider them,” or “Your contribution can help remove undesirable cats in the roads.”
It may sound just like a discomfort within the rear, I understand. But that is what marketing is: you are searching to achieve the right conversation having a specific person. If allowing the right links, and delivering visitors to specific squeeze pages accomplishes your ultimate goal (like building your list or creating a purchase), then it is worthwhile.
Once you begin building these squeeze pages, you’ll need a good statistics program in your website to work through the number of visits you are dealing with all these pages. You will be able to tell where these visits are originating from because you shouldn’t send people to a particular page from several source. Should you run exactly the same ads on Google and Bing, create a different copy of this website landing page for every source. You may name one “Large receiver collar safety Google” and yet another one “Large receiver collar safety Bing.”
Also, you won’t want to list these squeeze pages in your navigation system for that site. You wouldn’t want people stumbling in it from the general search. If a person finds your specific squeeze pages from the link on the news page, after which forwards that connect to a buddy, that’s fine. Basically they are both from the same place.
What it really boils lower to is: you’ll need lots of different squeeze pages.
Today’s action products:
Start writing the marketing copy for 2 different versions of the website landing page. One of these simple pages should give you a pleasure point for the customers, and something should remove a discomfort point. Build the 2 different squeeze pages, and have your website owner build them. Create copy that provides the pleasure point, which provides the discomfort relief. Put this copy in ads, media releases or any other ads that you simply disseminate. The hyperlink within the "pleasure" release should indicate the "pleasure" website landing page, as the link within the "discomfort" release should indicate the "discomfort" website landing page. Not to mention, action item Start recording and calculating the outcomes.
Check out this great website for How to Create a Landing Page.